Chapter 4. Facebook Pages

A.         Introduction

B.         Create a page

C.         Add content to the page

D.         Update your page


A. Introduction

1. A Facebook page is the one place in Facebook that is dedicated to your cause. Your page is a central place that promotes your material and focuses on a group of friends. They can discuss material available on your website, in an app store, or other places on the internet.

2. This can create a large mass of people reached by your page.

3. A group is lists of friends and people who can promote your page. You can think of your page as the meeting place for groups of people to interact with material promoted on your page.

4. You should create a page first and later create a group.

5. You can assign some people from your group to help administer your page if you are getting a lot of feedback.

6. When you add new things on your page or website, you should make your group aware with a post on your page.

Return to top...

B. Create a page

1. Before you begin, you need to consider how the page will work.

a) You must use your own identity for the Facebook page.

(1) Facebook says it “is a community where people use their authentic identities. It's against the Facebook Community Standards to maintain more than one personal account.” However, using a page allows you to focus on things that are only relevant to the website and your organization or community

(2) If you already have a personal Facebook page, you have connections with people, other links and sites. To build some separation, create a new email that is specifically for this page.  You can go into Facebook settings and “Add another email” and then add that email described in the Facebook page “about” section below.

2. Once you understand how your page can be used, you can use the link below to start.

https://www.facebook.com/pages/create.php

a) This page shows two categories from which to choose.

1. Choose type of Facebook page

3. In most cases, click the button Get Started in the right-hand panel, Community or Public Figure.

4. The box changes to this:

2. Name your Community (language name)

5. Write a Page Name for your community, which could be the name of your language or ministry.

6. Start to write a Category name, then choose from those listed by Facebook.

7. Click the button Continue.

8. At the next screen, you may add a profile picture or skip this step and do it later.

3. Add profile picture

a) Click on the button Upload a Profile Picture.

b) From your computer, select a photo.

(1) The photo should be around 500 pixels wide by 500 pixels high.

9. At the next screen, you may add a cover photo (banner image) or skip this step and do it later.

4. Add cover photo

a) Click on the button Upload a Cover Photo.

b) From your computer, select a photo.

(1) The photo should be around 1200 pixels wide by 460 pixels high.

10. At the next screen, a starter page will open.

5. Starter page

Return to top...

C. Add content to the page

1. Add or change a cover photo.

6. Add a cover photo

a) If you did not add a cover photo in the previous step, click on the black box Add a Cover at the top left of the banner area.

b) Click on the option Upload photo/video.

c) From your computer, select a photo.

d) Photos should be around 1200 pixels wide by 460 pixels high.

2. Add or change your profile picture.

7. Add or change profile picture

a) Click on the camera icon to change your picture.

b) Click on the option Choose From Photos.

c) From your computer, select a photo.

(1) It should be 500 pixels wide by 500 pixels high or larger.

3. Create a user name for your page.

a) This is a short-cut name for use in social media and is a unique name for your community or cause.

(1) Examples: @ourlanguagename; @ourministryname

b) Click on the text Create Page @Username

8. Click to create Username

c) A pop-up box appears:

9. Write username

d) Next to the “@” symbol, write the desired username.

(1) Facebook will tell you if the username entered is unacceptable or is already in use.

e) Click on the button Create Username.

4. In the left panel, click on the link See more.

10. Link to See more

5. Click on the link About.

11. Link to About

6. In the middle panel, you may enter a variety of details about your cause or community.

12. Details About you

a) Enter an email address. This can be different from your registered Facebook email.

b) Enter the URL of your Kalaam Media website.

7. In the panel on the left, click on the option Community.

13. Link to Community

8. In the right panel, you find a section prompting you to invite your current Facebook friends to like your new Page.

14. Invite your friends to like your new Page

a) To help promote your page and website, ask friends in an email or a phone call to help promote your Facebook page.

b) They do this by liking your page and sharing with their friends.

c) If you are taking training with others, you could like, share, and recommend each other’s pages.

Return to top...

D. Update your page

1. Add a video.

a) In the left panel, click on the link Videos.

15. Link to Videos

b) At the right side of the middle panel, click on the button Add Video.

16. Add Video button

c) Select your video from your computer.

d) While it is uploading, give a description of the video.

e) You can publish it:

(1) Immediately.

(2) Schedule post (select a later date at which it will be published).

(3) Back-date it.

(40 Save it as unpublished.

f) After you make your choice, you should see this screen:

17. Processing Video

2. Create a photo album.

a) In the left panel, click on the link Photos.

18. Link to Photos

b) Select Create Album. You will be asked where to select photos from your computer.

c) Select all the photos you want, and Facebook will begin to upload them at the same time.

d) Give your Album a unique name and description.

19. Give photo album name and description

e) Mark the box for high quality only if you are sure most of your viewers have good bandwidth.

f) Since you are promoting your page and website, you want to leave the Hide from News feed box unmarked.

g) Change the date if you need to.

3. Keep posting things.

a) Use the box that says Write something to make daily and weekly posts about your website and page.

b) Always include a link to your website or a page on your website when you post.

4. Create a group of people to help you – consider keeping it a closed group for people to share (see Chapter 5).

5. Click on the link Settings at the top right.

a) By default, the first screen shows you the General settings.

b) Visitor posts:

(1) Click on the link Edit on the right.

(2) Check the box next to Review posts by other people before they are published to the Page. (This will allow you to monitor what people are posting.)

(3) Click on the button Save changes.

c) Profanity filter:

(1) Click on the link Edit on the right.

(2) Check open the drop-down list and click the option Strong.

(3) Click on the button Save changes.

6. Monitor your page – You can monitor notifications and messages in the top band to see who is visiting your page and what they are saying.

20. Link to Notifications

7. Schedule your pages to do regular updates so you don’t have to do it every day.

Return to top...