Chapter 6. Website and Mobile Apps life cycle

A. Establish the Digital Publishing “ecosystem”

1. Done by Kalaam Media

2. Sell language teams on the strategy – for now and the future

3. Provide an easy-to-use product

4. Implement “User Groups”

B. Develop Usage

1. Done by Language Teams, Consulting Staff, and Others

2. Allocate consulting staff to develop usage strategies

3. Invest in advertising and social media strategies

4. Establish outreach and response center capabilities by partnering with evangelism and church planting missions

C. Refresh the Digital Publishing Asset continually

1. Done by All

2. Technology – Kalaam Media

3. Usage development – Language Teams, Consulting Staff, and other Missions