Chapter 12. Domain Name selection

A. A good domain name is very important

1. People need to find your website.

a) Your website visitor enters the domain name in his browser to access your website.

b) Later they might find your website on Google or other search engines.

c) Later they might find it on Facebook and other links.

d) In every case, you want a good domain name for them to use.

2. Each domain name is unique.

a) Domain name registration is handled by an international organization.

b) Your domain name is unique and can have no duplicate.

c) There may be other similar domain names, but none are the same.

3. Most domain names use “standard” characters.

a) Standard characters include the Latin (Roman) letters on a traditional English keyboard.

b) Standard characters include the letters written with one keystroke (not a sequence of keystrokes).

c) Upper-case and lower-case letters are treated the same in domain names.

4. Some domain names use “special” characters.

a) These are called “internationalized domain names” (IDN).

b) These use characters from some languages, some countries, and some scripts.

c) The domain registry does not want to get similar sounding domain names.

d) We cannot know for sure if one will work until we try to register it.

e) If we register an Internationalized domain name, we suggest the you get a regular domain name as well.

B. What is a good domain name?

1. The domain name should be easy to say.

2. The domain name should be easy to write.

3. The domain name should be easy to remember.

4. The domain name should be easy for search engines to find.

a) Use words that communicate meaning.

b) Use words that people are already looking for.

5. Get opinions from other people before you submit a request. This can include people you report to.

6. You can check to see if a domain name is available at: http://instantdomainsearch.com/  

C. Standard domain names

1. Here are a few good domain names:

www.gilakmedia.com

www.VoiceofYakan.com

www.SuwalaYakan.com

2. Here are a few not-so-good domain names:

www.awal-n-rebbi-tamazight.com

www.tektitekotujqyol.com

D. Internationalized Domain Names

1. Example 1

a) The website visitor enters:   

www.طلع-النور-في-تشاد.com

(This text may not display properly.)

b) This is what we registered, and this may show up in some browsers:  

www.xn------ozecr0bl4axw4h7ad4a6a0b.com

2. Example 2

a) This is what the visitor enters:

www.NIVÎSARÊDPÎROZ.NET

b) This is what we registered, and this may show up in some browsers:

www.XN--NIVSARDPROZ-SBB2CG.NET

c) We also registered this:

www.NIVISAREDPIROZ.NET

3. Example 3

a) This is what the visitor enters:

www.atëfëtanan.net

b) This is what we registered, and this may show up in some browsers:

www.xn--atftanan-u1ab.net

c) We also registered this:

www.atefetanan.net

E. Choose your domain name

1. Your workshop trainers or Implementation Manager will instruct you further.